The "Shenguan" trademark was selected into the first batch of China's light industry key trademark protection list

02 Jul 2024

Recently, the "2024 China Light Industry Intellectual Property Conference" hosted by the China Light Industry Enterprise Management Association was successfully held in Chengdu, Sichuan Province. The "Shenguan" trademark of Guangxi Shenguan Collagen Biological Group Co., Ltd. was selected into the "First Batch of China's Light Industry Key Trademark Protection List".

Shenguan Group is a national high-tech enterprise, a national intellectual property demonstration enterprise, a national green factory, and a Hong Kong listed company. Shenguan began to develop collagen casings in 1979 and produced China's first collagen casing in 1989. It was the first in China to obtain a patent for the invention of collagen casing technology. It currently has more than 120 Chinese patents, overseas patents, and foreign patents. The "Shenguan" trademark has won the "Guangxi Famous Trademark" many times, and the "Shenguan" brand has won the "Most Valuable Brand in China's Meat Industry" many times.

Independent innovation of collagen technology has always been the core competitive advantage of Shenguan Group. Focusing on the core technology of collagen, we have vigorously developed the health industry and have built a "Three Developments and One Core" development pattern with collagen as the main body, collagen food, collagen skin care products, and collagen medical biomaterials. In 2024, when Shenguan Group ushered in the 45th anniversary of collagen technology research, the 35th anniversary of the establishment of the factory, the 20th anniversary of the restructuring, and the 15th anniversary of the listing in Hong Kong, it took the lead in launching the newly upgraded "fried", "crisp", "fresh", "tender", "bright" and "colorful" six series of collagen casing new products, and won praise from domestic and foreign merchants, opening a new chapter for Shenguan Group in the field of collagen casings.

In the future, Shenguan Group will continue to uphold the concept of innovative development, vigorously develop new quality productivity, promote the construction of the collagen industry chain, further strengthen exchanges and cooperation with all walks of life, promote the steady progress of intellectual property work, and contribute to the realization of accelerating the construction of an innovative country and a strong country in intellectual property rights.